ABOUT

About Floractive

Floractive was born from the dream of its founders, Jane Sarrasi and Wilson de Oliveira.

Since 2011, we have been operating in the cosmetics market, offering innovative products made with natural ingredients from the rich Brazilian flora. By combining advanced technology with the power of nature, we create top-level products that are both highly effective and maximally safe for professionals as well as end clients.

Floractive was founded in Brazil in 2011 with a clear mission: to produce cosmetics that guarantee safety and maximum effectiveness in hair straightening and care treatments. Today, the brand enjoys an impeccable reputation in the professional hairdressing community thanks to carefully selected ingredients, continuous formula improvement, a modern production process, and high-quality customer service.

Certifications and Quality Standards

• HALAL – a strict certification that confirms production, packaging, and storage processes comply with Islamic cultural requirements.

• ISO 9001 – an international certificate confirming effective company management.

• ANVISA – the Brazilian Health Surveillance Agency, which monitors all products and services.

• Formaldehyde-free and free from its derivatives – confirmed by tests carried out in Spain and Germany, where certification standards are especially strict.

Floractive is also an active member of ABIHPEC and the Arab-Brazilian Chamber of Commerce.