About us

About Floractive

Floractive was born from the dream of its founders, Jane Sarrasi and Wilson de Oliveira.

Since 2011, we have been operating in the cosmetics market, offering innovative products made with natural ingredients from the rich Brazilian flora. By combining advanced technology with the power of nature, we create top-level products that are both highly effective and maximally safe for professionals as well as end clients.

Floractive was founded in Brazil in 2011 with a clear mission: to produce cosmetics that guarantee safety and maximum effectiveness in hair straightening and care treatments. Today, the brand enjoys an impeccable reputation in the professional hairdressing community thanks to carefully selected ingredients, continuous formula improvement, a modern production process, and high-quality customer service.

Certifications and Quality Standards

  • HALAL – a strict certification that confirms production, packaging, and storage processes comply with Islamic cultural requirements.

  • ISO 9001 – an international certificate confirming effective company management.

  • ANVISA – the Brazilian Health Surveillance Agency, which monitors all products and services.

  • Formaldehyde-free and free from its derivatives – confirmed by tests carried out in Spain and Germany, where certification standards are especially strict.

Floractive is also an active member of ABIHPEC and the Arab-Brazilian Chamber of Commerce.

Hair Nanoplasty

Nanoplasty is the most advanced and technologically progressive method of hair straightening, based on the interaction of nanotechnology and intracellular nourishment. The procedure is completely formaldehyde-free and free from its derivatives.

Composition:

amino acids, natural oils, and vitamins.

Benefits:

  • No preliminary deep-cleansing shampoo is required.

  • Safe for pregnant women and children.

  • Tested for the absence of formaldehyde in Spain and Germany.

  • Hair is washed directly in the salon, and the client sees the final result immediately.

  • Does not irritate the skin, eyes, or respiratory system.

  • Straightens hair by 100%.

  • The effect lasts for 6 months or longer.

  • Stimulates hair growth.